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The Media Is Constantly Seeking Out Experts To Interview
Once an individual is published or cited in the major media, the chances of getting asked for an interview, comment etc goes up dramatically as reporters and the media are naturally attracted to those who have been in the major media before.
Build & Strengthen Brand Authority
Positioning, most importantly to be positioned as an authority, is one of the most important thing that can be done to increase perceived value in the market place. Authority marketing is one of the most powerful ways to differentiate yourself from your competitors.