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How many times per day do you check your email? If you’re like most of us, it’s probably quite often. So, as a website owner, how do you engage a customer or prospect to open your email and take action? The answer is not too simple. Luckily, the expert marketing team at Tell All Digital has put together various strategies to help you along the way.
Essential Email Marketing Strategy #1:
Acquire “opt-in” email addresses.
To send email blasts or e-newsletters to your customers or prospects, it is highly recommended that these individuals “opt-in” to your list. Basically, what this means is that these people indicate interest in receiving email offers/specials, e-newsletters and similar content. Ways to get opt-ins include having a website sign up form, asking them for permission in a phone call or email, or having them sign up for a list at a trade show (either way, it is important to direct them to a site or webpage where they fill out an opt-in form). This is generally considered a single opt-in. A double opt-in, however, involves getting the single opt-in, then having the recipient reconfirm by clicking a link in a confirmation email sent to them. Having an opt-in email list generally produces a much greater amount of opens and clicks.
Essential Email Marketing Strategy #2:
Forget about just “the list” and segment!
Segmenting your lists is all about focused marketing. Lists, for example, can be segmented by interest group, demographics, subscriber activity, and sign up date. Having list segmentation will help you stay more organized and can help increase opens and clicks. Segmenting your lists may be more work but keeping your recipients engaged can go a long way!
Essential Email Marketing Strategy #3:
Make the email title like YOUR LIFE depends on it…
Well, we may be exaggerating (but we probably made you want to read more from the title of this strategy). The same exact process holds true when crafting a title for your email. Your email title should be engaging, beneficial, and not loaded with SPAM characteristics (such as upper case letters, excessive symbols and/or words such as “free,” “money,” and so on). It is important to not make your title too long. Customizing the title with your customer’s first name, for example, can also help.
Essential Email Marketing Strategy #4:
Develop an amazing email and send it!
Now that you have done a lot of work, let the fun begin (it’s time to develop the email itself)! The body of the email should include your company logo, summary of the content (if newsletter style), and graphics that are attractive and not annoying to the eye. The email should look clean, easy to follow and user friendly on all devices. Make sure to have a call to action – such as an offer to purchase something, sign up for a service, or share content on social media pages. Also, include your contact info and a reply to email that is quickly accessible.
Essential Email Marketing Strategy #5:
Analyze like a brilliant marketer.
The last strategy we will discuss is all about analyzing effectively. Things to ask yourself:
1) What was the overall response to my email?
2) Was there a good open and click through rate?
3) Did anyone report my email as spam?
4) How many unsubscribes, if any, were there?
5) How effective was my email in satisfying my call to action?
6) Are there any other stats or things to review based on my specific email?
Once you answer those questions, you should be better fit to tweak and improve future emails. It may take time and hard work, but be patient and enjoy keeping in touch with your email recipients!
Where to go from here…
The information in this blog post is certainly a lot to digest and implement successfully. Let us save you from headaches and frustration! In addition to our strong email marketing experience, we use professional email marketing platforms that deliver excellent results.
Contact Tell All Digital today for a free consultation and to learn more about our various email packages!